the we design london blog

18 rules for using text

2nd november 2o15 | typography

The world of typography is a minefield.

Whether it’s the font you’re using, its size, colour or a contrast of fonts, its readability or spacing, it can all get a bit confusing.

Get just one of these factors wrong and you’re more than likely to have lost the reader’s attention. And when that happens, their next action will probably be to shut down your website.

So how do you get it right, first time?

Well, like most things, there are rules. Follow the rules and you won’t go wrong.

You will start to see your design change and clarity will be enhanced.

Luckily for us, The Visual Communication Guy has put all the rules into a handy infographic below. Just scroll through for all the hot tips.

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18 rules for using text

2nd november 2o15 | typography

The world of typography is a minefield.

Whether it’s the font you’re using, its size, colour or a contrast of fonts, its readability or spacing, it can all get a bit confusing.

Get just one of these factors wrong and you’re more than likely to have lost the reader’s attention. And when that happens, their next action will probably be to shut down your website.

So how do you get it right, first time?

Well, like most things, there are rules. Follow the rules and you won’t go wrong.

You will start to see your design change and clarity will be enhanced.

Luckily for us, The Visual Communication Guy has put all the rules into a handy infographic below. Just scroll through for all the hot tips.

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do reviews matter? How they impact your business success

30th october 2o15 | marketing

Do reviews or testimonials really make a difference to the growth of your business?

Yes, they do!

You may be thinking that your product or service speaks for itself. But rest assured, it’s really important to ensure you have as many recommendations as possible.

Collecting feedback should be part of your sales process.

It all comes down to trust. One of the best ways to stand out from your competitors is to put reviews online.

The following infographic from Wedding Wire highlights the importance of online testimonials. Whilst it is geared towards the wedding market, the message is exactly the same for any industry.

The key points are that:

- 88% of consumers trust online reviews as much as personal recommendations

- Consumers look at the Quality, Quantity, Recency and Consistency of your reviews

- Online reviews build your reputation

- Ask your customers for a review. The biggest obstacle to receiving one is not asking!

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the key to boosting demand for your campaign

29th october 2o15 | marketing, srategy

If you’ve worked hard to generate a campaign to boost business, the last thing you want if for your marketing team(s) to let you down.

Indeed, marketing departments are struggling to succeed with their demand generation. In a survey undertaken by Annuitas, only 2.8% of marketers believe that their campaigns are effective. This is staggeringly low, with also 58.5% believing they’re not effective at all.

The key goal of these campaigns, as stated by 77% of marketers, is to create quality leads but if the above is true, nearly 60% believe their campaigns are not generating these leads.

It is imperative to measure the success of your demand generation programs. Although most marketers to admit to doing this, much of this is focussed on revenue generated.

Having competent, experienced personnel to market your strategies is clearly important, but more than 55% of marketers believe them to be ‘unskilled’ in terms of executing their strategy. Given also that sales are not often involved in the buyer persona development
process, perhaps this is what should be addressed.

So when you’re next setting out your demand generation campaign, ensure you have the right people on board. Make sure your goals are clear and focused. Keep the buyer’s ‘pain points’ in mind and focus on addressing them. Evaluate your success and adapt accordingly.

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the cost of bad customer service and how to get it right

26th october 2o15 | small business

We all want great customer service, but when it doesn’t occur, a feeling of resentment often sets in.

And if it happens just once, that is all it takes for the customer’s business to be taken elsewhere, with often a damaging review to be left online, somewhere.

Given word of mouth (and the internet) it is imperative to get customer service right for business success, first time. This is particularly so for companies just starting out or small organisations wanting to grow.

No second chances. One slip up and you’re losing your company money.

All questions should be taken seriously and met with adequate responses. According to Salesforce Desk, when customers don’t get what they need, it costs the US about $84bn and $338.5bn globally.

Providing a good service experience is not rocket science, but it must be kept up, all the time, to be effective. Be personable and responsive to your customer base. Remain competent in your field and in your answers to all questions and be available to your clients and all times.

The ultimate response from your customer base should be clear; most consumers will pay more for a positive experience and more customers will do business with you. Scroll though the details below.

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How to take your business to the next level and reach industry expert status

22nd october 2o15 | small business, marketing

You may already consider that you are an expert in your business field. But are you projecting that to your customer base?

If you’re among the best at what you do, it would be a shame not to leverage that for your own business. Indeed, your company and brand is held back if you’re not getting the business, leads and conversions that you should be.

Wedding Wire have put together an infographic providing you tips on how to package your skills, experience and knowledge to get recognition and build your personal brand.

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how to get local google seo right for your business, in your city

21st october 2o15 | SEO

Most organisations are not international, offering their goods and services on a global scale.

Indeed, although the internet has enabled businesses to boost their presence outside their local remit, getting your local presence sorted is most important, especially if you are just starting out.

So if you’re looking to enhance your traffic from clients more local to you, it is key to know what Google wants to see within your website that pushes you up local search rankings. 

Google displays local search results differently to others, including pinned map listings, images and organic search results. Are you on the listed map? Will you be in the organic search results?

Sure Payroll have given you all the details below, as well as the key info that you need to get your local SEO right.

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14 most important metrics to focus on in your digital marketing strategy

20th october 2o15 | digital marketing

So you’re doing all the right things to promote yourself and your business, but how do you know whether you’re getting the results you are after?

Are you aware how many people are visiting your site, using your forms or purchasing your product or services?

It’s really important to ensure you measure these and other metrics, otherwise how do you know if your strategy is working?

There are many ways to measure such data. Digital Marketing Philippines have put together the following infographic highlighting 14 of the most crucial areas that you need to be measuring, from traffic traffic and its sources to conversion rates and bounce rates as well as revenue metrics.

Once you know what is working and what isn’t, it will be much easier to adjust your digital marketing strategy so you can continue to boost your leads, work flow and conversion rates.

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What website visitors respond to: creating a website that converts

8th october 2o15 | web design

Do you get lots of people visiting your site, but they’re not interacting or contacting you?

If so, you could be doing a number of things to enhance your website that could propel your conversion rates skywards.

The first thing you need to do is understand who your target audience is. Put yourself in their shoes; don’t just do what you think you like or want for your site.

You can then tailor your content accordingly, create a persuasive call to action, make sure your web copy is accurate and on point and keep testing your web page with analytics.

The guys at Logo Snap have put together several handy tips to ensure you are on the right path.

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use google search like a pro. 46 secret tips

7th october 2o15 | internet

We use Google all the time and we’re sure you do too. All day, every day, people are on the search engine, Googling to their heart's content.

But it takes up much precious time searching for stuff. Indeed, whether obscure or not, results vary and often you will be spending more time than intended searching to find what you’re looking for.

So to save you time, Who Is Hosting This have put together 46 top tips that most people will be unaware of.

It will almost certainly save you time and energy on Google, leaving you more time to get on with everything else.

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12 steps to get you top ranked on google

6th october 2o15 | SEO

Getting to the top of Google is the aim of every business and online marketer.

It should be pretty clear that the higher ranked you are in search engines, the more traffic you will receive and so the more leads and sales you will generate. Easy!

But of course, it’s not that easy. So how do you go about achieving this?

Backlinko’s infographic below provides you with 12 ways to optimise your web pages, which will help propel you up the Google search engine rankings.

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your guide for content marketing success

5th october 2o15 | content marketing

We’ve been going on about the importance of content marketing for some time and indeed, we consider it part of our marketing strategy as a company ourselves.

But if you’re just starting out and you don’t really know where to begin, this post is just for you. There are many examples of what you should be doing, but what you shouldn’t be doing is equally important.

As Web Net Hosting states in their infographic below:

“Content marketing is a way of marketing your product or services to your target audience by creating relevant and valuable content that attracts and engages them and possibly encourages profitable customer action.”

The benefits of content marketing are numerous but it should help your ranking, improve keyword targeting and generate more traffic to your website.

Blogging, initiating press releases, including infographics and having guests post on your site are all good forms of content marketing, but they all come with provisos.

Take a look below for the do’s and don’ts of each so you can make your content marketing a success.

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your ultimate 22 point checklist to launching your startup

1st october 2o15 | startup

You’ve got a great business idea, you’ve set out your plan and you’re all ready to put it into action.

But how confident are you that you will be able to bring your idea to fruition? Are you experienced at executing the launch process?

It’s not going to be easy. Starting a business will take more effort than just putting a website online. The ‘build it and they will come’ mantra has been retorted too many times.

There are many issues to consider ahead of launch. They include funding, marketing your product or service, how to get new customers and retain current ones, complying with the law, tackling logistics and so on.

Luckily the bods at Wrike have come up with a 22 point checklist that will make your launch a successful one. 

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are consumers buying into your brand? what makes it believable

30th september 2o15 | branding

Every day we all get bombarded with information. Whether that takes the form of emails, advertisements, brand messaging or slogans.

Do you pay attention to them?

Most of the time, it's likely that they goes in one ear and out the other or you’re just pressing that ‘delete’ button on your email list.

So how do you get potential customers to notice you. How do you make your brand stand out from the crowd and get people to buy into it?

Neilsen have investigated the issue and their findings show what consumers find most trustworthy and relevant, as shown in the infographic below by MDG Advertising.

You should not be surprised to know that recommendations play a huge part; word of mouth recommendations from friends and family are considered to be the most trustworthy and relevant advertising for brands, compared to other forms.

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top tips that will help you successfully grow your network

28th september 2o15 | networking, marketing

Both before and after you’ve got your business up and running, you should always be on the lookout as to how to grow your network, boost your reputation and enhance your professional success.

It is all part an important process of building your company from its fledgling beginnings into something substantial.

WeddingWire have produced a great infographic, which is shown below, highlighting how to improve your networking skills.

It talks about what are the best places to network, what you should do once you’ve made the connection and how you can then start working together.

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UX. What's it all about? the facts and why it matters

25th september 2o15 | web design, UX

UX has been a bit of a hot topic for a while now. But normally you don’t hear about it unless something goes wrong. However, as far as we are concerned, it should always be an integral part of the design process, from the early stages to the final product.

So what is UX and why does it matter?

User Experience Design (UX) is the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product.

It matters because, although you may have a beautiful looking website, if viewers don’t know how to interact with it, the visual ‘draw’ has gone to waste. And moreover, they need to enjoy and be comfortable with that interaction.

Indeed, the more complex your site is, the more important a positive UX should come into play. Users need to easily find their way around a site and understand how to use it. If they get lost or frustrated with trying to find an answer to their curiosity, they will leave and not come back.

Conversely, developing an interaction-rich experience will result in users coming back for more. And if you are a startup or have a retail/ e-commerce site, this is extremely important.

Manchester Web Design Agency’s infographic below highlights why UX matters and why you should be paying attention to it for your website. Here are a few of the key stats:

 - 93% of executives thought improving customer experience was a top priority
 - 62% of companies that designer a site strictly for mobile saw increased sales
 - 95% of users agree that good user experience just makes sense
 - If you fail at UX, 68% of users give up, thinking you just don’t care about it

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how to make your blog look great and work for you

24th september 2o15 | web design, marketing

Making a strong first impression is so important in life and the same is the case for anyone visiting your website.

You have up to just 8 seconds, on average, before someone decides to stick or leave.

And if you’re writing a blog, you need your visitors to stick around a little bit longer, read your blog posts and connect with them.

So it shouldn’t only look good, it needs to be optimised so that your visitors engage with it too.  

The following infographic from Quicksprout provides you with the following top tips:

 - The best layout for your blog
 - Optimising social elements
 - What font and typeface you should be using
 - What the blog’s colour and design should be like
 - How to incorporate email subscription opt-ins

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effective internet marketing. what actually works

22nd september 2o15 | internet marketing

You need to get your small business off the ground and know that internet marketing is a must for you to succeed.

But with so many routes to take and so many articles on the internet professing what you should and shouldn’t be doing, it can be a bit overwhelming.

Should you blog? Should you splash your business all over social media? What about search engine optimisation (SEO)? How big should your website be? Email and mobile marketing is important, but should you be doing it?

Take a deep breath! Yes, there’s a lot you could and should be doing to get your marketing campaign up and running and working hard for you, but make sure that it is right for you and your business. Spreading yourself too thinly across every medium may result in mistakes and ultimately and ineffective strategy.

We would say master one or two and then move onto the next, ensuring that each part of your strategy remains effective.

The guys at Shebang have put together a helpful infographic, as per below, highlighting the effectiveness of each internet marketing strategy.

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grow your business online. your simple guide

21st september 2o15 | startup

If you have started a new business venture, you may be on the road to success. But it is easy to get caught up and lost amongst the multitude of things that you need to do.

Build an effective website. Generate leads. Attract customers. Advertise. Get noticed. Get social. The list goes on and on and ultimately it will be easy to drop one of these balls.

You need structure and strategy to remain focused and keep moving ahead down your path.

The following guide from Dragon Search provides you with a strong understanding of how to to build your business online from the start. Process is important and it will walk you through all the areas that need to be of focus and how the above mentioned factors are linked together.

You would do well to study this infographic if you are starting out; it will give you more structure in your approach, enabling you keep moving forward.

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why video could be vital for your business

18th september 2o15 | video

Video is fast becoming an important part of any business’ marketing toolbox. We have one on our site, explaining exactly what we do and why we do it.

Indeed, more businesses are understanding the importance of producing video for promotion and many have had success with explainer videos. 

According to dcustom, 70% of B2B marketers use a form of online video with their overall strategies. Why?  

 - It can be more engaging than reading text
 - It can teach your audience about your brand and business services
 - It can boost your presence and promote your product
 - It can connect with and entertain your audience by conveying your personality

So ensure you investigate the power of video; check out the infographic below.

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Your ultimate SEO checklist

18th september 2o15 | Web design

You should be incorporating an SEO strategy for your business website, but it is critical that you are aware of what will help and what will hamper your efforts.

Indeed, there are many factors that you may feel are helping you climb up the search engine rankings, but the opposite may be occurring. Conversely, should you incorporate strong SEO practices, your content will be elevated and strand out from the crowd.

So, with Google seemingly adjusting its algorithms, it is important to keep on top of all the changes.

You need an up-to-date checklist. Luckily, IDF Marketing have supplied us with a useful one below.

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26 Things you need to consider before building your website

11th september 2o15 | Web design

No matter how large or small the project that we undertake here at We Design London, we go through a rigorous process both with the client and behind the scenes.

Indeed, there are many things to consider, both for yourself and with your designer and/ or developer, before you build your site. For us, it certainly isn’t a straightforward process,
which is why our client’s hire us to do the job!

You need to be aware of everything from your company name and whether the domain for it has been taken, hosting, layout, site navigation, content, your audience, typography, negative space, responsiveness, SEO … the list goes on.

Luckily, the guys at Pixaal have come up with a list of 26 things you need to note before your develop your website. If you find it a little overwhelming, you know where we are!

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what do investors look for in a startup?

10th september 2o15 | startup

You’ve got your idea sorted. You business plan is pretty much perfect. Your website is set up and raring to go.

But to take your startup to the next level you need funds. You need investors to see your vision, come on board and propel your business forward. So how do you secure that investment?

Indeed, this is the tricky bit; getting someone to invest in a fledgling idea or even a business that is proving somewhat successful in the early stages is no mean feat.

You need to be prepared to be able to show your business in the best possible light. What do investors look for before investing in a startup? Return on Change have highlighted 6 key factors, the details of which are shown below. They are:

1. A solid management team
2. A product or service that can compete in larger markets
3. Evidence of early stage progress – traction is important
4. A strong, clear vision or message
5. A well-defined strategy of how your startup can generate revenue
6. Noticeable interest or investment from other investors

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why your website content affects your seo

9th september 2o15 | content marketing, seo

If you want to pull traffic to your website, generating the right content within your site is a must.

Search engine algorithms are getting smarter. They want to showcase websites that will provide their users with the best possible experience. Therefore, sites that provide up-to-date, relevant information will get the greatest visibility.

As Amit Singhal at Google says:

“Our site quality algorithms are aimed at helping people find ‘high quality’ sites by reducing the rankings of low quality content.”

Ensuring that you create content that is original and top quality is the key to SEO success. Don’t just take our word for it. According to Brafton in the infographic below, 92% of marketers say that content creation is either ‘very effective’ or ‘somewhat effective’ for SEO.

There are multiple factors to consider when making your content work for your business and boosting your rankings on search engines, so check out the detail below.

So are you keeping your content fresh, relevant, visible and engaging so that your business is bumped up on Google?

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how to get people to follow your brand

8th september 2o15 | branding

You’ve worked hard to build up your company, generate leads and even build a customer base.

Keeping your customers loyal is the next step in the process. Creating a positive online brand experience goes a long way to ensure that your clients remain on your side and champion your brand.

Indeed, it is exceptionally important to get your customers to engage with you and your brand. They may do this directly with you and your employees or even within the digital arena.

Options could be by participating in a contest, developing a special offer or even just by enabling them to approve or ‘like’ your product on a social media platform.

Studies show that those companies that do this result in customers that purchase their products but potentially more importantly for long term success, tell their friends and family to do the same.

The infographic below by Column Five and Get Satisfaction details what makes people want to follow a brand. Are you doing the right things to make your brand work for your business?

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how to set up and enhance your ecommerce shop

7th september 2o15 | e-commerce

Putting your product or service online and hoping someone will buy it is not as simple as it may seem. You need to do the groundwork beforehand in order to be successful.

There are many parameters in e-commerce that one should measure and analyse so that your business and product can be targeted to the right user and seen by the right people. Taking a random or untargeted approach could mean that your product fails before you make even one sale.

Thinking through the e-commerce cycle, as highlighted by Interactage in the Infographic below, will be an important part of the process you take.

The thought cycle centres around:
       
 - traffic sources
 - the users you are targeting
 - how to get your consumers to return
 - the product or service you're offering and how it competes
 - what are the negatives associated with the product or service
 - how can the negative issues be rectified
 - the analysis of the client post sale and after sales service

So enhance your e-commerce efficiency and check out the details below.

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social media cheat sheet for beginners

4th september 2o15 | social media

Are you starting up a business? Have you build your website? Great! But having a presence online is not enough these days to generate interest in your company or product.

You need to get a social media presence. But knowing where to start is not as simple as it may seem, particularly with so many platforms vying for your attention. And as times change and social media develops, so you will need to develop your digital marketing strategy too.

To help you on your way, Setster have put together a handy cheat sheet detailing the most popular social media avenues, coupled with their pros and cons.

Click on the image to enlarge.

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Ramp up your blog traffic using these 5 visual methods

3rd september 2o15 | content marketing

Are your blog posts not getting the attention you think they deserve? Are you spending lots of your time thinking up intuitive and informative prose, but no-one appears to notice?

Using visual aids could help boost your presence online.

Visual content has certainly been making its mark in the design and marketing world over the past 12-18 months and not using this medium could be a downfall in your content marketing strategy.

Using images, infographics, video and more could help you on your way to gaining more traffic, which in turn should lead to more followers, leads and sales.

Canva and Buzzsumo have put together the following infographic to show you why and how using visual aids could make the difference.

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10 commandments of user interface design

2nd september 2o15 | web design

We’re constantly aiming to improve ourselves; the way we work, the way we look, the way we act and react.

This is no truer than how a website is developed and designed. Your site is only as good as it looks, how it behaves and how others react to it. If it doesn’t work on all of these levels, then your visitor will lose attention and faith in your business.

User Interface (UI) design is a way of guiding your users throughout your site, encouraging them to behave how you would like them to. It should be smart enough to be educational and interesting, but easy to use and manipulate.

Whether it is the colour palette, the font styles, the images you use, the story you create, the responsiveness of the site, the accessibility of information, the way you communicate with your viewer, the space on the site you don’t use… they all matter.

Design and aesthetics are primary ways of making sure your customer’s experience is a good one. And ultimately, this is what you want because a positive experience will more often than not lead to a sale.

Deisgnmantic have summed up what you should and shouldn’t be doing, with regards to UI design, in the infographic below. Click on the image to enlarge.

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5 SEO strategies every company needs to master

27th august 2o15 | seo

If you want to build up your presence online and get more visitors and leads to you site, you need to incorporate search engine optimisation (SEO) into your marketing strategy.

We’ve spoken about SEO a lot on this blog before, but we understand that many people can find it a particularly daunting task. There are countless articles and blogs out there telling you what you should and shouldn’t be doing.

All you want to do is start of with some simple techniques, but before you know it, you could be researching SEO tasks that you could never complete on your own. This is not a good way to spend your time.

So, if this has happened to you, stop! Take a step back. Keep it simple.

Whilst all SEO strategies may seem important, often only some may be relevant to you or your business.

Take a look at the following infographic from act-on. They highlight 5 key strategies that all businesses should master at the start. Once you have completed these, only then, perhaps, should you delve deeper to further enhance your SEO strategy.

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is your website good enough or is it turning custom away?

25th august 2o15 | web design

Your website is your window of opportunity. It is the first port of call nowadays for people to see what you’re all about.

But when people say ‘first impressions count’, it is perhaps even more true online. In fact, the time your viewer gives you is now only 8 seconds before they decide to delve deeper into your website or go elsewhere. Particularly for small businesses, this is crucial.

So how good is your website?

The following infographic from Add People gives you an 18 question check-list to see if yours is up to scratch.

Of course, converting every visitor to your site is highly unlikely; there’s no such thing as a perfect website. But in that case, there are always areas where you could improve your site to make it as effective as possible.

Research. Improve. Test. Repeat.

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How to build the right social media strategy for your small business

25th august 2o15 | social media

It would be foolish for any small business not to consider tapping into the social media world to build its brand and enhance its presence.

So if you are just starting to think about implementing a social media strategy for your business or you are finding it difficult to make the right social media choices, you need to focus more on what is right for your individual company.

First you need to set realistic goals, then think about who you are attempting to attract to your site. Each social media platform has different attractions for different people and businesses, so picking the right ones are key. What platform will achieve your goals? Will you need to spend on advertising to enhance your presence online?

To help get your strategy right, scroll through the following infographic from Salesforce.

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how much copy should you have on your home page?

24th august 2o15 | web design, copywriting

Your home page content is crucial to the success of your website.

Of course, whilst the content is hugely important, it is also the amount of content that you include on your home page that could determine whether your viewer makes contact with you or leaves your site.

You need to be clear, sharp and concise with your copy. We believe that writing irrelevant content just to fill up space is detrimental to success and we never push our clients to include more copy just for the sake of it.

Your client needs to quickly realise why they have visited your site, understand how you can help them and what you can do to solve their issues. You need to explain why they should be contacting you and not one of your competitors. And enable them to get in touch with you with ease.

How much you should write depends on how concisely you can put the above into action on your home page. So, how much is enough? The below infographic from Neil Patel at Quicksprout will help you.

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5 Top selling tips that will boost your bottom line

24th august 2o15 | marketing

Getting someone to purchase your product or service is not easy. It is often the hardest thing, to persuade someone to part with their hard-earned cash.

And this can be the case whether you are just starting out or have been in business for some time.

There are always hints and tips online of how to enhance your selling techniques. However, the following five tips in the infographic from Wedding Wire have been included in our blog because of the effectiveness in their simplicity.

We have found out ourselves by implementing some of these that they do indeed work.

1. More choices are not always better
2. Don’t over or under sell
3. Sell in packages
4. Establish three key packages
5. Assume the higher sale

Check out the details below.

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13 Google search tricks to make your life easier

21st august 2o15 | internet

Most of us use Google every day. But searching for something in such a vast space is sometimes not as easy as it looks.

Information that you need quickly can often take some time to find, which means less of your valuable time spent on the things you really need to do.

So if you need some time saving tricks that result in you spending more time on running your business rather than looking at inappropriate search results, just look at the infographic below from Veravo.

They go through thirteen search tricks that will cut out that wasted time for you.

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5 Key factors that will ensure your logo is awesome

21st august 2o15 | logo

Are you generating a new logo or rebranding and unsure what it should portray? Or are you just short of ideas of what it should look like?

Your logo is an integral part of your business. It is on your website, your business card and all marketing materials, including your email. It could be the first thing that people imagine about when thinking about your business.

So getting it right is important for future business success. Conversely, a poor or unmemorable design may simply result in turning custom away.

So what makes a good logo? Big Cat have come to your rescue. They highlight five key areas that you should concentrate on. They are:

1. Keep it simple
2. Make it memorable
3. Ensure it is timeless
4. It should be versatile
5. It needs to be appropriate

Check out the details by scrolling through the infographic below

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why do you need a content marketing strategy?

20th august 2o15 | content marketing

We’ve been blogging about content marketing for a while now and have been strong advocates of its importance within your marketing strategy.

Everyone from individuals, small businesses and large corporates need to engage in content marketing, whatever industry you’re in.

But perhaps you’re wondering why we and others keep on going on about it. What’s all fuss?

Content marketing is:

“Marketing by creating and distributing relevant and valuable content to ultimately acquire an audience and drive sales”.

Web Talent Marketing have put together the following infographic, which tells you what the benefits of content marketing are, where and how to access and distribute information and the best practices involved.

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20 secrets that will ensure you craft the perfect marketing email

20th august 2o15 | email marketing

We’ve mentioned it on this blog before – having an email marketing strategy as part of your marketing plan is essential to boost your online presence.

But getting an email list, ensuring people are engaged and making sure that your content is accurate, to the point and informative is not as easy as you may think.

If you get it wrong, you could be doing more harm than good.

So, get some advice from the guys in the know at Newzful. They let you in on the secrets of what you should be doing before you start, what you should contain in your email, what content you should include and not forgetting the actionable points at the end.

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Get smart. These 30 hot tactics will make you a social media pro

19th august 2o15 | social media

Are you struggling to get noticed on social media? Do you want more followers, likes or connections?

You’re not alone. There are billions of people with social media accounts but reaching out to these, at least organically, may not be as easy as you originally thought.

But with 47% of all online time being spent on social media, it is imperative that you get your marketing strategy tuned in to hone in to these accounts, not least the right ones.

So get smart. Ensure you take note of the following 30 hot tips from Feldman Creative and Infobrandz.

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how to Make your visual content awesome

18th august 2o15 | marketing

Making content that your visitors will love is not such an easy task at the best of times, notably if you are doing it on a regular basis.

The visual content trend is taking over at the moment and is a sure-fire way to make your marketing strategy stand out. But if you’re not a designer, getting on this trend may mean producing engaging and informative content is even more difficult.

Don’t worry though. You don’t need pro designer skills to get success.

Canva have come up with 10 great ways to create some awesome visual content for your site.

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how to make your launch totally epic

18th august 2o15 | marketing

Are you planning to launch your product, project or business in the near future?

You’re working hard, planning and dedicating your time to your new venture. But making sure you get your launch right is imperative for its success. Don’t allow all your efforts and potentially money go to waste, simply because you have got the launch wrong.

So how can ensure that your launch will be successful?

Paid to Exist interviewed over 60 entrepreneurs on the launch process across a wide spectrum of industries, such as coaching, arts, health and media, with their time in business ranging from 3 to 24 months.

We like the stats that came out of it. Such as 57% of those surveyed said that their email list was the most effective means of promoting their launch. However, what we like most is what the entrepreneurs said they would do differently. Our top 5 are:

1. Build a stronger email list
2. Have a more defined offer
3. Get more testimonials
4. Crate an upsell
5. Warm people up to the offer

Check out all the details by scrolling through the infographic below.

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How to make your first ecommerce sale

17th august 2o15 | marketing

You’ve set up your business. You’ve got your shiny new website sorted, complete with an online shop ready to accept a flood of orders.

Nothing happens.

What are you doing wrong? It’s not easy getting your new business up and running particularly when you are trying to get someone else to part with their hard-earned cash.

Luckily, Shopify have put together 8 great ways how you can get your first ecommerce sale for your new business.

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the complete online marketing guide for beginners

17th august 2o15 | marketing

We realise that we go on about marketing a lot. Whether is it digital marketing, email marketing, content marketing, advertising, SEM, SEO, conversion rates yadda yadda yadda.

We could talk about it until the cows come home. But what if you’re just starting out, you know you need to know about all these things but you just haven’t got a clue what we, your designer or anyone else is talking about?

You need a crash course to get the online marketing lo-down.

Look no further then the following infographic from Wrike. They’ve put together a comprehensive all-you-need-to-know guide to get you set for your marketing journey.

So now that you know your influencer marketing techniques from your PPCs and your split testing from your lead scoring, you are ready to set your brand free!

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a step by step guide to writing effective content

14th august 2o15 | copywriting

If you’re not used to it, writing content isn’t easy, particularly if you need to do it on a regular basis.

Whether you’re blogging or writing for your website, creating content that’s informative, engaging and actionable is often an area that many small business owners shy away from. Even if you know what you want to say, putting into words on paper or on screen, somehow, is much more difficult.

And if you go down the route of writing something that doesn’t resonate with your audience but publishing it anyway, you could be doing more harm than good to your business and marketing strategy.

We Design London is experienced at ensuring that what you say online is accurate, engaging and on point. We make your words work for you in business.

But if you’re keen on getting your content online yourself, just take a look at the following step by step guide from Visually, which should help you ensure that your next piece of content is coherent, useful and engaging.

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how to use colours to influence people

14th august 2o15 | web design

Do you realise that you can influence people just by the colours you use on your site or product materials?

Various studies have found that certain colours have psychological effects on consumers, with some impacting areas of the brain in ways that will either promote excitement or tranquillity.

So if you know how colour can impact the purchasing decision of your visitor, it will help you develop your marketing strategy and focus more on your target market. By using such simple colour combinations, you could be one step ahead of your competitors.

If corporations and big name brands are using these methods to get ahead, why shouldn’t you too? Are you incorporating the right colours into your web design?

Scroll through the infographic below from Homestead.

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old seo vs new seo – what you need to know

13th august 2o15 | seo

Google has made a multitude of updates over the yeas as to how it recognises and ranks.

It has changed so much that if you were a pro at SEO some years ago and haven’t updated your skillset, you’re more of a novice now.

What used to work simply doesn’t anymore. So what do you need to know to get SEO right nowadays?

What you fail to do or what you should avoid doing is now just as important as to the positive actions you take to try to boost your presence on search engines. How you think, the keywords you focus on, the content you use and the links you build are all key.

If you need to adjust your SEO strategy, just look at the infographic below from Neil Patel at Quicksprout.

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how to boost your click through rates with visual storytelling

13th august 2o15 | marketing

With the deluge of information that your potential audience comes across during any given day, average attention spans are waning.

So capturing your visitor’s interest is going to be tough, but if you do you have a great chance of holding on to it and using it to your advantage.

And one of the best ways to do that is through visual storytelling.

Indeed, visual storytelling is on the up. It uses images, graphics and/or videos to grab the interest of your user, prompting them to click, which leads to your content. Just look at some of the data, as supplied by Widen in the infographic below:

1. Social media posts with visuals deliver 180% greater engagement.
2. Viewers are 85% more likely to purchase a product after watching a product video.
3. Articles with images get 94% more views than articles without.
4. Video is 53 times more likely to generate a first page Google ranking.

Illustrating your content via visual storytelling is gaining traction and shouldn’t be ignored. So get smart and start including this within your marketing strategy.

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email marketing: how to massively crank up your response rate

12th august 2o15 | email marketing

Email marketing is important for any marketing strategy these days and it shouldn’t be overlooked.

However, if you’re having problems crafting the perfect email or you are not getting the click through rates that you would expect from your emails, you may need to change your approach.

To improve your response rates, the first challenge is getting your email opened. Your subject line, sending email address and the first text you write must be enticing and thus is key to getting the email opened.

Check out the infographic from Just SEO below, which will give you more info on how to send the perfect marketing email.

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do you need to change your twitter strategy?

12th august 2o15 | Social media

Having a presence on social media is one thing, but using it correctly and accurately is much more difficult.

If you’re trying to sell yourself on Twitter but it doesn’t seem to be working for you by generating new leads or sales, perhaps you should consider changing your strategy.

Are you aware that 80% of Twitter users access the site via their mobile? Did you know that 62% of all Twitter users are aged between 18 and 49 years old? Are you tweeting at the right time?

If you’re not using Twitter in the right way by understanding how your audience interacts with the social media platform, you could simply be wasting much of your time.

To get a better idea of whether you should be adapting your strategy or even using Twitter in the first place, just look at these stats from HubSpot.

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top 10 fabulous font combos!

11th august 2o15 | web design

If you’re struggling to find the right fonts to use for your website, look no more!

The font you use for your site will play a key role in how you could be perceived by your visitors. It is an important factor that shouldn’t be overlooked.
When combining one font and another, the task becomes even more tricky.

Luckily Ultralinx has come up with 10 fab font combinations that you could use for your site so you don’t have to sweat any more.

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are you destroying your marketing strategy with bad seo?

11th august 2o15 | SEO

Search Engine Optimisation (SEO) is good. You need it in your online strategy to get ahead.

But be careful because your SEO techniques need to be accurate and on point. Get it wrong and you could be destroying all the hard work you’ve put in previously.

So don’t rush from the outset. Take your time to understand what you’re doing.

Ensure that you’re using the right keywords. Enable your site to be crawled by search engines. Get your content right – informative, engaging and actionable. Make sure that the design of your website is appealing not just to you, but more importantly your audience. And don’t forget all the technical stuff too.

SEO incorporates all of these things and more. Do it correctly and your visibility will sky rocket. Get it wrong and you could disappear into oblivion.

Optus Digital have provided you with 10 factors that you should not be doing when developing your SEO strategy.

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5 tips for a more successful call to action 

10th august 2o15 | web design

Have you got call to actions (CTA) on your site but are just not getting the click-though rates you want?

CTAs are imperative for websites where you want your viewer to act in some way. Whether that is purchasing a product, leaving a comment on your blog post or filling in a content form.

But if your CTA is not having the impact you desire, what’s the point of it being there?

There are several ways you can alleviate the problem by making your CTA’s more appealing and get people to start clicking.

The infographic below from Single Hop gives you 5 great pointers to make this happen.

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is your site not just mobile friendly, but google mobile friendly?

10th august 2o15 | web design

Is your site really mobile friendly? Have you adapted your site so that it is not just optimised for mobile, but also fully recognised by Google?

Of course, we’re all over it here at We Design London, but we are also surprised as to how many sites out there are not Google mobile friendly.

And by this we don’t just mean making sure that your site can be seen favourably on mobile phones. There’s a lot more to it than that.
For instance:

 – Is your content management system (CMS) on Google’s recommendation list?
 – Are your Google Webmaster Tools optimised for mobile usability?
 – Is your page loading time fast enough on mobile?
 – Are you images and font sizes optimised to prevent loading issues?
 – Have you thought about 404 error pages?

All these and more are key to ensure that your site is Google mobile friendly. Check out the infographic below from Page Traffic, which has all you need to know.

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The ABC of content marketing. Every term you need to know

7th august 2o15 | content marketing

Us design and marketing types tend to go on a bit about content marketing. And why not – it is so important nowadays in how to sell yourself online and offline.

But sometimes, jargon gets in the way of effective communication and that’s we try to keep all the gobbledygook to a minimum here at We Design London. But, alas, the odd word or two does slip into even our vocabulary.

In that regard, we thought that it would be best that you are also in the know, whether speaking to us, your own designer or developer or if you are just finding out about the world of content marketing online.

So when we came across this infographic from Instapage, we had to show it to you. Get the lo-down on what we mean when we go on about ‘conversions’, KPIs, ROI, multivariate testing and the rest.

Now you’re in the know, you can converse with your designer like a pro.

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The importance of visual communication

7th august 2o15 | marketing

If you’re looking to get the best out of your marketing strategy by engaging with your audience, you should be including visual content.

Have you built a visual identity into your communication and marketing strategy?

Visual content resonates more strongly and quickly with those who view it, than just text alone. Indeed, according to theinfologist.com, the brain transmits 90% of visual information with visuals having 60,000x faster processing speed than just text.

Apart from this, the evidence indicates that visual content increases website conversions by 86% and enables content to be more shared on social media.

Visual content, along with text, is certainly going to dominate communication trends going forward. Whether that is through infographics, video, imagery or presentations, creating a visual identity and story for your organisation will be paramount as the channels of communication develop.

We can help you get the right strategy, but in the meantime, take these tips from the infographic below.

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how to receive great testimonials

5th august 2o15 | marketing

Did you know that testimonials and word of mouth result in 20-50% of all purchasing decisions?

This is huge.

But, according to Quicksprout, only about a third of businesses are actively seeking and collecting customer reviews. In addition, raise your brand advocacy by just 12% and the stats show that you could double your revenue growth.

So are you prioritising testimonials? Are you including them in your digital marketing strategy?

If you are, then you need to be making the most out of them. Testimonials must be easily accessed and viewed on your site; placement is paramount. For all the key info, just see below.

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31 Expert startup tips you need to read before you launch

5th august 2o15 | startup

Are you about to launch your startup or are in the process of trying to get your shiny new idea off the ground?

It’s not easy, is it?

Yes, it can exciting time but getting your business set up takes much time, effort and sometimes money to get it up and running. Then enabling it to be seen and heard can be even more taxing, let alone stressful.

So what can you do to alleviate these pressures?

Listen to advice. But not just any old advice, advice from the people who have done it before and so know what they’re talking about.

Cue the following infographic from Wrike. It has 31 top tips from the CEOs, founders and influencers from the largest global organisations.

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10 Rules for a more effective business website

4th august 2o15 | web design

Is your business website effective? Is it generating the leads and sales that you expected when it was built?

Of course, we think we’re totally pro at building business websites, but one of the reasons why we started this blog is to attempt to empower all of you out there, who are finding your own way in the online design and marketing wilderness.  

So, we came across the following infographic from divagate and felt the urge to share it with you. It is short and to the point in giving you 10 key rules that you should adhere to in order to make your business website as effective as it can be. And that is what we like.

Get these principles right within your own website and you should see your site analytics improve.   

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the 6 factors you need for content marketing success

4th august 2o15 | content marketing

We’re big advocates of content marketing; we often incorporate this into the sites we build as part of a digital marketing strategy for our clients.

Are you doing the same? If you’re making content marketing part of your strategy, are you sure that you are making the best use of your resources?

There are many factors that go into a strong content marketing strategy, some of which can be confusing for small business owners. This is why we attempt to take out all the irrelevant jargon when we deal with our clients. 

So if you want to ensure that your strategy has the right focus and that you’re not wasting time, energy and money on the things that don’t matter, take heed of Express Writer’s 6 points, as shown below.

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how to tell if your logo is any good

3rd august 2o15 | logo design

All our logo designs are bespoke and tailored to your business, image and aspirations. But there are so many logos out there that are the same or similar, it is hard to get yourself noticed in a crowded marketplace.

Does your logo make you stand out above your competitors?

There are multiple factors to consider when designing your logo. Do the colours resonate with your business and your target audience? What font have you used? Does the design enable the colours to be interchanged for different marketing materials? What about the ‘negative space’?

Mainstreet Host have put together the below infographic, which highlights all the key points you should consider when thinking about how your logo compares with your competition.

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Is social media turning us into psychopaths?

31st july 2o15 | social media

Social media can be addictive. Once you get the hang of using it, it could take over your life. It could change the way you act and react to people online but also in real life.

Have you personally noticed any of these changes?

Hiding behind a computer screen or smartphone may be making most of us bolder in what we say or do, whereas in real life we would normally more reserved.

Who Is Hosting This think that the rise in social media is having an impact on our behaviours. They point out the following 4 psychopathic traits of a social media user:
1. Lying more
2. Being more antisocial
3. More self obsessed
4. Poor behavioural controls

What’s your verdict? 

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Psychology in web design: what you need to generate feeling with your visitors

30th july 2o15 | web design

According to psychology, most people buy according to how they feel about a product, as opposed to logic. So what do people feel when they visit your site?

Do they want to engage with your company? Do they feel like they want to hit that ‘Contact’ button?

Most people don’t understand the psychology of web design or it is completely ignored. But incorporating this within your site could mean the difference between completing a sale and losing business.

The following infographic from KISSmetrics talks about how to cultivate emotional engagement in web design. The three emotions to build into your site are:

1. Anticipation
2. Trust
3. Joy

These should be used to generate desire and loyalty with your customer base, which in turn will help build your business. Study this infographic carefully for the detail and more web design psychology tips.

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9 website mistakes that are losing you business

30th july 2o15 | web design

We’re all about doing the right thing, here at We Design London. We take the time to understand you and your business, your competition, your goals and your requirements before embarking on building your site.

Each and every time.

We find that this helps in producing a product that our clients love, but perhaps more importantly is loved by the customers of our clients. This results in less room for loss of business for them.

That’s how we work. But if you’re doing a DIY project and diving straight in or have a designer that isn’t so thorough, issues may arise that result in your visitors looking elsewhere after they’ve visited your site.

So to avoid such errors, first take a look at the infographic from Copyblogger.

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how to enhance your e-commerce website

29th july 2o15 | web design

You may get lots of visitors to your site, but are they actually buying from you? Do you need some extra tips to convert your visitors into paying customers?

The bods at Invesp have studied the top 230 E-commerce websites and come up with findings that highlight what trends within the sites get people to part with more of their hard-earned cash.

Lucky for us, they have also included their findings in the infographic below, so you don’t have to worry about doing your own research and can now implement the right features that work for your site.

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what’s the best time to post on social media?

29th july 2o15 | social media

You’ve written a beautiful blog post or advert and you send it out for all to see. You wait for the clicks, the interactions and engagement.

Nothing happens.

Do you feel that your posts are not getting the attention they deserve?

Perhaps one reason could be that you are sending your posts out at the wrong time. Indeed, you have probably asked yourself the question already:

When is the best time to post on each social media platform?

It is a question we get asked all the time, but it is not the easiest to answer. There are various factors that one should consider when deciding on what the best time would be.

These include the social media platform you are posting to, the type of business you are, your target audience and the format of the post itself. There are various trends that have emerged across each platform that give us a better understanding of the best time to tweet, pin or post.

So take note of these in the infographic below, courtesy of SurePayroll.

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photoshop cheat sheet for diy designers

28th july 2o15 | web design

Do you use Photoshop in your design work? Do you have a visual marketing strategy that is all too often time consuming?

Don’t fret!

If you want to save some time whilst using Photoshop, look no further than the following infographic from Set up a Blog Today.

Whether you are using a Mac or PC, they have put together all the shortcuts that you will need to save you time and effort, whether you are creating images for your site, putting together a visual marketing campaign or adjusting long standing marketing materials.

You need to stand out online, but don’t spend valuable time that could be saved with the following cheat sheet!

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5 ways to fix your poor website copy

28th july 2o15 | copywriting

Getting people to visit your website is all well and good, but keeping them there is another matter entirely.

If your website is suffering from a high bounce rate you need to take note of whether your web copy is driving potential customers away.

To be successful in today’s online world, you need a marketing strategy that covers all bases and that includes having web copy that your customers love and can engage with.

The following infographic from Lead Pages will give you a head start in how to change your low-converting web copy into one that connects with your audience and coverts.

If you’re still unsure of what to say and how to say it, we can certainly help you with that too.

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how to improve your seo with social media

24th july 2o15 | social media

We’ve spoken about the importance of SEO on this blog before but it is now more important than ever to integrate it with social media.

Both Google and Bing have confirmed that social media signals are being taken into account when it comes to ranking pages and content. So your social media marketing techniques need to be top notch.

Check out the infographic below from Design by Soap. It talks about the impact social media has on search engine rankings and which platforms are the most effective, how links are judged by search engines and why ‘author authority’ is the biggest slice of the overall link pie.

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How to sell without selling

24th july 2o15 | marketing

Whether you’re in big business or just starting out, you need to know how to sell.

But getting someone to part with their hard earned cash is no easy task, particularly if you are in a market awash with competition. Furthermore, if you’re not a natural salesman, you need all the help you can get.

Advertising is everywhere these days and if there is one thing that sets the new generation apart from the rest, it’s their ability to spot a conventional sales pitch from a mile away...

See full post >>

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How to write better marketing emails

23rd july 2o15 | marketing

Email marketing is crucially important to your business and it shouldn’t be taken lightly.

If you’re not doing it, do it. If you are doing it, are you getting the results you would hope for and expect? Composing an email that is accurate, informative, engaging and timely is not as easy as it may seem.

It should all start from your email address. What does it say about you? Are you running a professional business but still have a Yahoo account? Using your website domain name will come across as much more professional and adding your personal name is good too ...

See full post >>

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what it takes to be a small business owner

23rd july 2o15 | small business

It takes a lot to make the decision to start up your own business. Especially if you’re already in employment, taking the leap to leave the security of getting paid each week or month should not be taken lightly.

Small businesses, though, have always been vital to the build up of a country’s economy. They are often set up by people who are passionate about what they want to do and achieve, which is the key reason why we started up We Design London. We’re passionate about wanting to get businesses, everywhere, to look and sound great on the web.

Starting a business certainly has additional benefits...

See full post >>

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confused by web design talk? here’s what you need to know

9th july 2o15 | web design

Does your web designer seem to talk gobbledegook most of the time? Are you bamboozled by the seemingly endless web tech terminology they use?

We’re pretty straight talking here at We Design London. We don’t like jargon as much as the next person and so we try to keep such web design talk to a minimum, particularly when we’re speaking to clients.

Sometimes, though, it is unavoidable.  So to keep you informed in order for you to be able to converse with your designer, we’ve included below a handy infograpic from Pagemodo.

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How to turn social media followers into paying customers 

9th july 2o15 | social media

You’ve just got 1000 likes on Facebook. Brilliant! You’ve amassed 10,000 followers on Twitter. Amazing!

Now what?

There are many people who say that social media should remain ‘social’ and not for commercial purposes. However, social doesn’t have to mean that businesses cannot engage, inform and develop the social sphere for everyone’s benefit, whether or not they are using it to sell their wares.

So, if you’re looking for ways of improving your social media strategy so that your followers are doing more than just visiting your website, look at some insight from Sales for Life.

They highlight eleven steps to boost your sales on line, with the data the result of crowdsourcing the best social sales practices from over 50,000 sales professionals from all over the world. 

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how to design a landing page that converts your visitors to customers

8th july 2o15 | web design

You may be doing all the right things to get people to your site.

You can spend all the time in the world optimising your site for search engines and you could be spending your hard earned profits on pay per click (PPC), but if your visitors don’t know what they are looking at when they land on your site all that time and money is wasted.

Laying out the information correctly to ease your visitors to the contact or purchase button it paramount for success.

To guide you in the right direction, look at this infographic from HubSpot to ensure your landing pages convert your visitors into customers.

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how to make content marketing work for your businesses

8th july 2o15 | marketing

We’re strong advocates of content marketing, but getting it right and maintaining its success is not so easy.

Content needs to be updated on a virtually consistent basis in order for it to make an impact on your audience and get new customers visiting your website online or store offline.

Indeed, should it not provide productive information it can, at the same time, pull your online page downhill and have a negative impact on search engine ranking. So your content needs to be attractive, informative and up-to-date.

How do you do this? There are various methods and steps that one could take to make content marketing work for your business and we are keen to push these ideas with each client that we work for.

To emphasise what we’re talking about, take a look at this infographic from Content + (now Axonn Media). It highlights what impact content marketing has on companies and how your business could benefit from implementing some of these methods.

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top marketing tips for small businesses

7th july 2o15 | marketing

As a small business, you may think that it’s difficult to get the word out about what you do and how great you are. Whilst there’s certainly a lot of hard work involved, it is far from an impossible task.

There’s a lot of advice out there and we’re certainly aware of it. But we would rather, at least, stick to the tried and test methods that will get you noticed.

Incion have put together some of the top tips that we would personally recommend to get your business growing.

Take a peek below to get the insight. 

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the basics of seo

7th july 2o15 | SEO

SEO this. SEO that. The term has been around for some time and everyone thinks they know what SEO means and what it entails.

We’ve figured out over the years, though, that many people are afraid to ask questions they may think they should know the answers to. Don’t! Indeed, what exactly SEO is all about is one of them. 

Everyone who has their own website, in our opinion, should at least know the basics of SEO in order to get their site optimised for search engines and understand thereafter whether their site continues to perform as well as it should.

So, we are including below a top infographic from nerdyface.com which simply describes what SEO is and the basics of it. Click on the image to enlarge it.

Read it. Understand it. And if you’re still struggling afterwards, feel free to contact us and we can help you get to grips with SEO better. 

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6th july 2o15 | branding

We’ve spoken many times about branding on this blog before but the logo is the usually the first aspect of a company’s brand that a potential customer will come into contact with.

Your logo needs to convey the right message and a feeling that resonates with your company.

There are many aspects that go into creating the ‘perfect’ logo. Font type and size, colour, its simplicity and background all matter and are of equal importance.

Check out the infographic below from Company Folders, which highlights the key aspects of generating the right logo for your business.

Should you feel somewhat overwhelmed with it all, though, feel free to contact us

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the top 15 mistakes startups should avoid

6th july 2o15 | startup

Are you starting a business or thinking about doing so? Do you have your business plan all mapped out and are raring to hit the launch button? Wait!

Before you tell the masses about your new product, take some advice from Expert Market.

It is inevitable that mistakes will be made along the way – it happens to everyone. But take notice of the 15 mistakes below that are often made by startups so you can avoid them from the off.

Some of them may seem simple, but they are often forgotten in the process. Don’t make the mistake of brushing them off! 

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how to create the perfect contact page

6th july 2o15 | marketing

When you’re starting to build up your marketing campaign, the last thing you’re probably going to think about is the contact page and form.

But creating a contact form that is clear, attractive and the right length can be the difference between a strong call to action and a customer turning to another provider.

Indeed, the contact form should not be ignored!

The below infographic is from Nick Reese, which incorporates some handy tips on how to create the perfect contact page.

It breaks down all the aspects that a contact page should have, which we believe are vital to the success of your website and its ability to drive higher audiences for your growing business. ,

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how do you improve your brand’s sociability?

2nd july 2o15 | branding

You’ve just paid a designer to develop you a shiny new brand. It looks great. It projects exactly what you had in mind and the response among those around you is top.

Now what?

How do you get your brand out there? How do you get customers and fans in your social network channels to engage with your new brand?

The answers to these questions are crucial to develop your brand’s reputation and standing. Indeed, a survey conducted by Weber Shandwick in partnership with Forbes Insights found that amongst the 1,900 senior marketing/communications executives in 50 countries who where surveyed:

 – 52% said their brand’s reputation was attributable to how social it was
 – 54% believe that the rewards of social media outweigh the risks
 – 84% believe their brand’s sociability is not yet ‘world class’

Making a brand ‘world class’ is clearly not an easy feat. However, the infographic below offers 9 tips how to get there.

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the goldilocks strategy for seo

2nd july 2o15 | SEO

SEO is clearly important for any new business trying to get noticed.

But just selecting the ‘most relevant’ keywords, typing a lot of text about your business and having little consideration for site size, for instance, will get you nowhere.

To get SEO right, you need someone to lead you in the right direction.

Competing with the big-boys in your industry for the most popular keywords right from the start will not help your business. Repeating text throughout your site across multiple pages is bad for SEO purposes. Not pointing links to the most relevant pages at the right time and not using analytics is a poor strategic move.

So to point you to the correct path, SEOBook have put together the following infographic, including how to deal with the above points and many more.

Take heed to get your SEO strategy juuuuust right!

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how to create A KILLER EXPLAINER VIDEO

1st july 2o15 | video

We’ve spoken about video being an important part of any marketer’s toolbox on this blog before.

More businesses are understanding the importance of producing video for promotion and many have had huge success with explainer videos.  

But if you’re taking the plunge in investing in a video to advertise your business, how do you go about it?

The following infographic from QuickSprout covers how you go about creating a quality explainer video for your business. It talks about:

 – The positive results that explainer videos can have in your business
 – What makes an effective video
 – The types of video you could develop
 – The 4 steps to a high converting explainer video

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how to become a master networker

1st july 2o15 | networking

We should all know that networking is crucial for business success, both online and offline.

But networking isn’t just about getting people to visit your website or thrusting a business card into someone’s hand, hoping that they’ll contact you. It is about making connections and building lasting, mutually beneficial relationships.

You also need to fill your network with the ‘right’ people, not just anyone, in order for your influence to rise in your business field. Easier said than done, perhaps.

However, Business Insider has put together 11 key points that should point you on the right path.

Some of these, rightly, focus on the other party – not you. Be interested in your new contact’s business. Engage with them so they understand and like you as a person. Offer to help people, regardless of whether you will make a sale to them. Making such an effort creates a strong bond – paying it forward pays off.

Action all the points below and you will be a master networker in no time!

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know your copyrights from your trademarks

30th june 2o15 | content marketing

What’s the difference between a copyright and a trademark?

When you’re posting images or videos, quoting text or dealing with words, symbols or names or a combination of these, it is necessary to know whether there are any copyright or trademark restrictions attached.

The media licensing landscape can be particularly confusing at the best of times. Luckily, we have come across the following infographic from Shutterstock.

It highlights many of the key concepts to keep in mind when dealing with content that isn’t specifically yours, particularly to ensure that such content is suitable for commercial licensing. 

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how to improve your online rankings

30th june 2o15 | SEO

Are looking for ways to get more brand exposure? Do you think that you need more advice on search engine optimisation (SEO) but don’t know where to start?

The first step in any SEO strategy is to understand what search terms your potential audience is typing in to Google and other search engines. As the following infographic from Wedding Wire states, your first focus should be these search terms.

Whilst this and the following points highlighted below are relatively basic, most people seem to skip one or more of them in their strategy, dismissing their importance. Don’t do it!

Keep this post as a handy reminder.

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your definative checklist to build and market your mobile app

29th june 2o15 | mobile

Of course, getting a presence on mobile is vastly important and we have spoken about this many times on this blog.

Consumers continue to adapt to changing technology and in many cases, the market is moving towards a mobile-first approach.

If your brand, however, doesn’t have a mobile app, perhaps it is time to consider the benefits. The following handy infographic from Dot Com Infoway provides a 10 point checklist.

The stages develop from understanding the app’s USP and monetisation strategy to developing a press kit and marketing budget.

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social media monitoring. what you need to know.

29th june 2o15 | social media

If you’re already on social media it can be difficult to keep up with it all. Twitter, Facebook, Google +, Instagram... the list goes on and on.

Having multiple accounts can be particularly time consuming; liaising with your followers, putting out your latest blog post or just advertising your business services.

There are many ways of managing these accounts but there are increasingly more methods of using additional tools to aid you to monitor them so you can spend your time running your business.

Social media monitoring tools crawl blogs and social networks for brand mentions and enable companies to build communities and engage with their customers. There are so many options now, though, it can be confusing should you wish to invest in the software.

KISSmetrics has put together, as per below, key data from a survey conducted by oneforty that answers pertinent questions that you should be aware of before you invest.

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how mobile is changing business

25th june 2o15 | mobile

We’ve been plugging the importance of ensuring that your website is mobile friendly for some time and have spoken about it more than once on this blog.

But to hit the point home, we want again to highlight some facts why you should make your presence felt on the smaller screens.

Indeed, the commercial landscape is changing, which includes the way people access the web and conduct business. For instance, with most recent numbers dating back to 2012, from 2011 (and so these numbers are more likely to be greater now), there has been a:

 – 40% rise in percentage of purchases made from mobile devices
 – 190% increase in mobile payment volume
 – 166% increase in the number of people shopping via mobile
 – People are abandoning websites faster
 – Location bases services on mobile have become more important for click through rates
 – It takes over 10 sessions of using an app for 44% of eventual buyers to make their first in-app purchase

For these and other top trends, see the infographic below from KISSmetrics.

So don’t think that having a website that can just be viewed on a PC is good enough these days. It needs to be visible on mobiles and tablets too. All of our sites can be made responsive for the smaller screens, so don’t hesitate to drop us a line.

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buzzwords every entrepreneur should know

25th june 2o15 | leadership

We’re straight talking at We Design London.

We are aware that in the website design world there are a lot of buzzwords and jargon that our clients would not know about. So we keep them to a minimum and are upfront and clear with anyone we work with.

But we realise that not everyone is like this. There are many organisations where buzzwords and jargon are spoken in a work environment and often, as much as we disagree, are required to get ahead.

So, whilst we don’t use words or phrases like ‘paradigm shift’, ‘splash page’ or ‘thought leadership’ it is still good to know what they mean. Indeed, every entrepreneur should be aware of them, whatever business you are in.

Luckily, udemy has put together an infographic to help us all out, somewhat humourously. 

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are you making these 9 social media mistakes?

24th june 2o15 | social media

We’ve spoken about the importance of social media in the past and how to integrate it into your business.

Indeed, we normally get clients coming to us with the view that they need to be seen on social media, which is great but their plan of action is often not.

It is not just about having a presence on social media that matters – your campaign needs to be targeted and it needs to be effective.

We can certainly help you in making your presence felt and of course there are multiple sites online that will tell you how to get the best out of your campaign. But be careful not to use incorrect methods.

Given that we see a lot of this, we are pleased to highlight the infographic below from Jason Squires. It points out nine common errors that businesses make on social media, so you can avoid making those same mistakes!

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6 keys to video marketing success

24th june 2o15 | marketing

Video marketing is certainly on the rise and is already having a huge impact on the digital world. Just look at these two stats:

  – Syndacast has predicted that in 2017 74% of all internet traffic will be video.
  – A recent survey in by Animoto, found that 73% of all US adults were more likely to purchase a product after watching an online video that explains the product or service.

Just these two points should make you sit up and think about adding video to your website.

Indeed, considering that video is everywhere and consumers have come to expect video from businesses and brands, Wedding Wire have put together six key steps to making your video marketing a success.

  1. Make it personal
  2. Show, don’t tell
  3. Less is more
  4. Add your logo
  5. Include music
  6. Call to action 

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30 ways to make your employees happy

24th june 2o15 | business leadership

If you already have a thriving business and you’ve got people working for you, it is key to keep your employees happy.

Happy and contented employees are important for a business to succeed. There are various ways to achieve this as the following infographic from Unum shows.

We think these tips will be invaluable for many of you. It highlights ideas on what incentives to offer to boost employee wellbeing, how to ensure employees feel valued, remain motivated and stay engaged with your business as well as clues on how to create the best working environment.

So, now you’re in the know, which ones will you implement?

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when should you use jpeg, gif and png files?

19th june 2o15 | images

We know that images play a major part in attracting visitors. Whether it is your website, promotion material or if you’re just getting the word out on social media, pictures play an important role.

87% of total interactions on Facebook Branded Pages incorporate images. Tweets with images receive 89% more favourites and 150% more retweets.

However, with more and more images being used, they fill up our inboxes, take up computer memory space and take time to load on web pages.

So it is key to use the right file type for the right occasion. Get it wrong and it could be a turn off for your viewer and be a disaster for your brand.

Luckily, WhoIsHostingThis has put together the following infographic detailing which file type you should use for each occasion.

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How do you organise an event using social media?

19th june 2o15 | social media

Are you organising an event, either online or in person but concerned about the number of attendees?

Either way, you would be foolish to not use social media as a resource to promote your event.

Indeed, at each and every stage of the promotion process, social media should play a role. From getting the word out early to engaging with your attendees and boosting your visibility up until the event day, organisers can maximise their event’s potential exposure with social media.

Gryffin have put together a process, as shown below, that all organisers should pay attention to when using social media for event promotion. 

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How do you start a startup?

18th june 2o15 | small business

There are multiple ways of starting your new business. Some come from a ‘lightbulb moment’, some from accelerator programs and others bankrolled from the founder’s wallet.

There’s no right or wrong way to start a business, but the paths along the route often merge at some point or another. Indeed, many of the startups which have turned into billion dollar organisations have followed similar routines.

The following infographic from Naturaily highlights some of the more popular paths that you could take. It begins from the initial idea and goes through until getting your MVP (Minimum Viable Product; this is the project with the highest return on investment versus risk).

We particularly like the quote from LinkedIn founder, Reid Hoffman:

“If you are not embarrassed by the first version of your project, you’ve launched to late.” 

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how to name your new company

17th june 2o15 | small business

The large majority of our clients come to us with their business name already intact. They’ve agonised over it for a long time and come up with something new, innovative and catchy.

According to the infographic below, supplied by DataHero, the number of businesses created between 2002 and 2012 rose by 29%, which equates to more than 5.1million. That’s 5.1 million new small companies that went thought a process to come up with a new name.

Generating a new name is likely to seem to be a fun and enjoyable process, but before long you may find that it is far from easy. It can also be particularly time consuming.

So how do you go about this process?

Take a few tips from below and you should find the process to be smoother than you thought.

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10 Steps to a successful project kickoff

17th june 2o15 | project management

You’ve done the hard work in getting your foot in the door, presenting to a potential client and then securing the deal.

But the real work has only just begun. It’s time to lead a new project, but what do you do now?

The next steps that you go through are extremely important in getting off to a great start. It could make or break your new project.

We’ve got a thorough process that we go through here that has stood us in good stead. So set the right tone from the start by putting in your mind the following 10-step project kickoff checklist, provided by Wrike

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copywriting for non-copywriters

17th june 2o15 | copywriting

We’re big advocates of making your words mean something online and ensuring that they are working for you; we are highly experienced in the copywriting space, having written about numerous industries and marketed them from individuals to large corporates.

But we understand that most people don’t have this background and selling the written word does not come naturally.

When your website is totally visual, which includes graphics, images and importantly words, the art of creating words that result in action is crucial when running a business.

Luckily, we came across the following infographic from 200 Perfect Clients, which provides the basics for implementing a copywriting system.

As the infographic states:

“Copywriting is the art of creating words that account for the 93% [of communication] because sometimes words are all you have...”

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top tips to get your next big idea

16th june 2o15 | innovation

All entrepreneurs always looking to get ahead, to think of something new and innovative in the hope of coming up with the next big thing.

As creatives, analysers and thinkers, here at We Design London, we can often be found brainstorming ideas for clients to generate a fresh way of looking at businesses in order to portray them in the best light.

We came across the below infographic from Entrepreneur and love the top tips for getting your head right.

So get on with the “Do’s” and take note of the “Don’ts” so your next big idea can only be a thought process away.

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content marketing. art or science?

16th june 2o15 | marketing

At We Design London, we are strong advocates of content based web design and as such content marketing is key to our process.

But what is good content marketing? Is it an art or is it science?

Well, the answer is that is it is both and both are required in order for a content marketing campaign to be successful.

We are both creative and analytical in how we approach our web design projects and find that this has led to success for our clients in generating higher levels of traffic, stronger leads and greater conversions.

The guys at Kapost have put together the below infographic, highlighting our level of thinking. We know our strengths, we understand how to communicate, we have the correct tools in place and importantly we have learned from our mistakes in the past.

Take a look below to see how the art and science of content marketing could help you get more out of your business.

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optimal Image sizes for social media

15th june 2o15 | social media

We should all get the picture by now - images do well on social media. Visuals attract more users than text and this is highlighted by the topical rise in infographics.

87% of total interactions on Facebook Branded Pages incorporate images. Tweets with images receive 89% more favourites and 150% more retweets.

However, get the image wrong or size it incorrectly and this could be a disaster for your brand. We came

across the following infographic by SurePayroll. They have put together a cheat sheet to enable you to use images on all social media platforms and get the size of the image right every time.

So whether you’re posting pics on Twitter, Facebook, Google +, Tumblr, Instagram, Pinterest or LinkedIn, you now have the exact image sizes get your posts looking great.

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hashtag to bashtag – lessons to learn

15th june 2o15 | branding

We all make mistakes. Even the big boys. The difference nowadays is that given the global spread of social media, everyone will know about it. Instantly.

Make a branding boo boo in New York and people will pick it up in Tokyo. Make a big advertising gaff in Sydney, they will know about it in Greenland.

From McDonald’s and the NYPD to BP and American Apparel – they’ve all made errors along the way. But in part, this is how we grow.

We make mistakes. We learn from them. We grow stronger. We move on.

Of course, it is better to not make such errors in the first place because, depending on the errors made, not all will survive them. So what can we learn from other people’s brand unawareness?

As KISSmetrics say: “Sticks and stones make break your bones but words can sometimes hurt you.”

Have a look at the infographic below to see the lessons we can take from a few errors of judgement made some by well known companies, so your brand doesn’t suffer the same fate. 

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20 Top pointers when building your website

15th june 2o15 | web design

As a web design agency, we are clearly going to be keen to promote the importance of having a website for your business, given that it is the key tool in promoting you and your company in today’s online world.

But if you’re just starting out and you are unsure where to begin, we understand that it can be particularly daunting. These are just some of the questions you’re probably asking yourself right now:

 – How do you promote your company online in the best possible way?
 – What content should you incorporate in your site?
 – Are you saying too much or too little?
 – What should your site look like and how should it function?
 – Should you have a blog?
 – How are you going to get people to visit your site after it is finished?

Of course we can help you out with the answers to all of these questions. However, in the meantime, wedding wire education have put together 20 do’s and don’ts with regard to getting your site up running.

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how not to bore your customers

12th june 2o15 | web design

Getting someone’s attention is hard enough. Keeping it is even more difficult, particularly as attention spans are getting shorter.

The people who visit your site are going to make up their minds about whether to contact you to find out more or buy your product in seconds, or even milliseconds.

The Blink Test states that it takes about 0.02 seconds for a person to decide if something interests them enough. Others say that you have just a 3-5 second window to make a good first impression.

The point is that you need to make sure that you grab a viewer’s attention, fast.

So how do you do this? How do you ensure that your potential customer is not bored by what you say or is turned off by your content?

And this applies to everything that is associated with you and your business online; from your logo to the punctuation in your copy or from the actual content to the colour combinations and design of your site. It all needs to be clear, engaging and enticing in a positive manner. 

Luckily those bods at Instantshift know what I’m talking about. They’ve put together an interesting infographic that tells you how to not put your customers off. Take a peek below to get a good idea of what you should and perhaps more importantly, shouldn’t be doing online.

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is it time to rethink your website?

11th june 2o15 | web design

If you’ve already got a website, you are probably busy running your business, safe in the knowledge that your website is out there, working for you.

But when did you get your website up and running? Was it some time ago? There are multiple reasons why your website may not be working as hard as you may think it is.

Technology and consumer behaviour has shifted so much in recent years and continues to do so. The avenues that lead to accessing your site are likely to have changed.

Have you considered any of these recently?

 – Is your website connecting to the right people?
 – Is your website resonating with your customer base?
 – Can you be found on mobiles and tablets?
 – Has your business, product or consumer base changed over this period?
 – Have your contact details changed?
 – Are you showcasing your business or products in the best possible light?
 – Are there calls to action on your site that enable users to make purchasing decisions?
 – Is the content of your site accurate?
 – Are the design trends of your site now staid or unappealing?

If you’ve considered any of these questions of late then we can help you get the best out of your website. In the meantime have a look at the infographic below from bigduck, which focuses on several of these issues.

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the power of video on your site

10th june 2o15 | video

The inclusion of video on your site or as part of your online marketing strategy is increasingly being used as an effective away of engaging with your customer base.

It is also a cost effective way of getting your message across, particularly with numerous video making software packages that are now available online.

However, you are still spending time and money on making the video, so it is still important to analyse your video traffic and to boost your viewership.

The below infographic from KISSmetrics and Wistia will give you some good guidelines as to how to go about doing just that.

It talks about:
 – How to keep your users engaged
 – The importance of video length
 – Keeping track of play rate

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how do colours affect conversions?

10th june 2o15 | colours

We’ve spoken about colours before and how it is important to get the right colour and colour combinations for both your logo and your website.

But in doing this you should be considering which colours are going to have an impact on what matters most – your bottom line.

How do colours have an impact on making your viewer actually pick up the phone or email you to enquire more or to make a purchase?

As soon as someone visits your site, studies suggest that people make a subconscious judgement about whether they wish to purchase your project within 90 seconds of initial viewing.

That’s not a long time at all.

And considering that ‘up to 90% of that assessment is based on colour alone’, as mentioned in the infographic below by KISSmetrics, it is clear that colour has a big part to play, subconsciously or otherwise, in the decision making process.

Simply the colour of a button on your site could make all the difference. For instance, Perfomable changed the Call-To-Action button on their site to red from green. This amazingly resulted in a 21% increase in conversions.

So pay closer attention to colours when thinking about your logo or website. We certainly do.

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what’s your type(face)?

9th june 2o15 | typography

Don’t ever say to a typographer that typefaces and fonts are the same thing! There are clear distinctions but we understand, though, that they are easy to mix up.

Fortunately, the following infographic goes through all the key points that any beginner would need to understand to get used to the required terminology.

Most interestingly, it focuses on the anatomy of a typeface and highlights the top 5 overused and abused typefaces across graphic design, journalism and academia. 

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10 commandments of email copywriting

9th june 2o15 | copywriting

We spoke about the importance of email marketing in a recent post and how email marketing, combined with the rise in mobile technology meant that it is imperative in forming part of your marketing strategy.

But how do you turn that email into good copy? How do you make it personal, engaging and point the reader to a single action?

There are various rules that one must apply, no matter what you’re selling. The following infographic from Spear Marketing Group highlights the ten most important rules in email copywriting.

Take heed of these rules and you won’t go far wrong in writing a compelling email that gets potential customers interested in finding out more about you and your business and could even result in a sale.

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how to increase traffic to your website

9th june 2o15 | web design Strategy

If you’re looking for some quick ways to boost traffic to your website, just take a peek at the infographic below, provided by Best Web Hosting.

It is a bit of an oldie, but the info remains the same and the strategies discussed do work.

So to increase your popularity and traffic, implementing social media links, regularly posting informative content on your site or starting a newslettter or emailing list can really enhance your presence online. 

As well as implementing the 4 on-page strategies mentioned by Best Web Hosting, take a look at the the 6 off-page strategies. They are equally as important and won’t cost you anything.

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the path to conversion

8th june 2o15 | web design

Rounding up today’s triology of posts, we now turn to conversion. So you’ve managed to keep your visitor on your page, you’ve engaged them in your site and now you want to turn their presence into custom.

You need an online marketing strategy to boost your conversion rate.

Luckily our friends at Ion Interactive have put together an infographic that outlines the path to conversion from first brand exposure to post-conversion strategy.

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7 ingredients to create the perfect landing page. 

8th june 2o15 | web design

Following on, somewhat, from our previous blog post, where we spoke about the importance of getting your viewers attention fast, we now focus on the next stage.

The first page someone sees when entering your site is the landing page. It is also the first opportunity that viewers get to understand what type of company you are and how you can help them. Garnering more interest to optimise conversions is key for your landing page.

The below infographic from Infusionsoft talks about seven ingredients that create the perfect landing page. This incorporates creating calls to action, the simplicity of the page, social networking, making sure you have the right copy, being mobile responsive, analytics and powerful headlines.

Getting the landing page right is incredibly important. You’ve done well at getting someone to your site. Keeping them there and encouraging them to engage with your site is arguably even more difficult. So make sure you keep these ingredients in mind when thinking up how to create the ‘perfect’ landing page.

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every second counts.

8th june 2o15 | web design

Every web designer or developer will tell you that when someone visits your website, you’ve got a very short time to capture the attention of your audience and engage them to want to delve further into your site.

To be more precise, you’ve got about 10 seconds.

But what happens if your page load time is longer than that? Frankly, you would be pretty lucky to get many visitors to stay and so most will leave before you’ve even got a chance to engage with them.

That’s why all the sites we build are hosted using Fastly, the ‘fastest CDN (Content Delivery Network) on the planet’. Average response times are now only 0.01s. But if your load times are much longer than this, perhaps this is contributing to a lack of traffic to your site and this could affect your bottom line.

KISSmetrics have put together this infographic to hit the point home and in their survey most users would only wait 6-10 seconds for a page to load before they abandon the page.

A one second delay in page response can result in a 7% reduction in conversions.

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which social media platform should you be on?

5th june 2o15 | social media

All of them? Really? Just because you may think your sales tactic to get the word out anywhere and everywhere is a good idea, it may be a downfall in your strategy.

Posting everywhere is unlikely to be a good use of your time and effort and in terms of paid advertising, budget. What you should be doing is running your business.

Perhaps think about your product, your target demographic and whether your potential consumer will be looking at your social media post. Are your customers more likely to be male or female? Are they higher or lower income earners or what age demographic are you targeting?

The following infographic by KISSmetrics, looks into these aspects to determine who likes what. This should give you a bit more of an idea as to whether you should be advertising yourself on all or just a few social media platforms.

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is design important to small businesses?

5th june 2o15 | design

Should design matter to a small business? Of course it should!

Well, as a web design agency, we are bound to say that. We think that it is clearly imperative to business success and given the build of digital platforms and their portability, creating a stand out visual identity is now more important than ever.

But don’t just take our word for it.

The following infographic by 99designs highlights the importance of design. They surveyed 1,500 small businesses and start-ups to get a stronger understanding on how design is changing the way people think and its value to the business world.

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how important is email marketing?

5th june 2o15 | marketing

When trying to get the word out about your new business, it is always best to have your fingers in a few pies. Great website. Active on social media. Good offline networking. Email marketing and any others you can think of.

Today, we’re going to focus on the latter – email marketing. It has been used for quite some time now and is a great way to get your product in front of current or potential customers and notably to build and maintain relationships with them.

But given technological advances over recent years, particularly with the increased usage of smartphones and tablets, it has become even more important to implement effective email marketing within your marketing strategy.

This is why we continue to hammer home the idea that not being visible on portable devices is just not an option these days.

We’ve come across the following infographic from KISSmetrics, which talks about just this idea – the rise of mobile, the importance of email marketing and how the two combine. Implement this well and it should give you an extra bow in your marketing strategy.

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the fastest ways to lose customers

4th june 2o15 | marketing

We all want and need customers for our businesses. Getting more and more custom is clearly key to success.

However, equally important it retaining the customers you already have. You may do a great job in getting new customers in the door, but it’s the loyal ones that keep coming back who keep your business ticking over during those periods when new custom eases off.

Why do customers leave a company? What is the effect of poor customer service? What is the cost of losing custom? The infographic below from getsatisfaction covers all the key elements that go into retaining your customer base.

The key point we picked out is:

“Companies focus on acquisition more than customer retention, even though it can cost 6 to 7 times more to acquire new customers.” 

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seo. what you need to know.

4th june 2o15 | SEO

Search Engine Optimisation, or SEO. Everyone on the web talks about it. Everyone who wants to be on the web is afraid of it. Of course, we all want to be on Page 1 of Google and every online marketer will claim they can get you there.

Don’t be afraid. There are many people out there who share the view that not much time should be spent on SEO and there are others who believe that it is vitally important. We believe that time should be spent on SEO, but there are multiple ways of getting your name higher up the Google rankings.

Given that most people who discuss the topic don’t know much about the nitty gritty of what it is all about, we thought we’d point you in the direction of the infographic below, courtesy of BloggingPro. It covers all the basics of SEO – links, social media, keywords, SEO tactics, PPC (pay per click) and more.

So now you know what you’re talking about, what SEO tactics are you going to use?

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how do colours affect purchases?

4th june 2o15 | design

We’ve spoken a fair bit about colours before and how important they are in getting the right combination for visual impact.

We are keen to highlight once again their importance, but this time how they affect the purchase decision.

Clearly, retailers should pay close attention here; whilst there are multiple factors in the decision making purchasing process for the consumer, it is the visual aspect that plays a large part in persuading consumers to part with their cash. So, colour is vastly important here, notably more so that the other senses of smell, sound and touch.

This infographic from KISSmetrics explains how colours affect purchases and thus why getting the right colour combination for your business is so important.

It should give you a better understanding about how the colours you are using for your website or marketing materials are being interpreted by your clientele.

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3rd june 2o15 | branding

As a business owner, people keep telling you that you need a logo. They say that you need a logo because, well, all businesses need a logo, don’t they?

Well, you probably do. But of course, there’s more to it than that. Why do you need a logo? What actually happens in the brain of the viewer that makes having a quality logo worthwhile?

When you spot Nike’s swoosh, the Apple logo or McDonalds’ golden arches, there’s a lot happening in your head and you don’t even realise it.

Incredibly, in just 400 milliseconds, a logo can push the viewer to take action on what they see. Your brain breaks down a logo in terms of its colour, shape and meaning, which ultimately has an impact on the way you think.

In the infographic below, provided by LogoMaker, we learn that Logo’s can actually change behaviour, triggering emotional responses that result in different levels of performance.

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could social media help your business?

2nd june 2o15 | social media

Social media platforms have clearly been around for some time now and have certainly matured over the past few years. But we find that many start ups are still not using them effectively as they build their brand.

There are many organisations out there that can help you on this path, especially as it continues to evolve. Social Media could significantly boost new business by using a planned and targeted approach and as such we would recommend integrating it fully into your marketing strategy. Indeed, We Design London does this for every website we build.

This should be the case whether you use social media to sell products directly or as a lead generator.

A recent infographic, as shown below, from SocialMedia Today should give you a good idea as to why today’s social media can help your business.

The key numbers or points that we took from it are:

** 72% of male and 76% of female internet users use Social Media **

** Over the past 12 months, mobile usage of social media has risen by 23% **

** Your business does not need an account on every social network. Concentrate on where your prospects are **

** Consumers are 71% more likely to make a purchase based on Social Media referrals **

** 91% of the time, cold calling doesn’t work **

** 73%of sales people using Social Media outperformed their sales peers ** 

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the mad men guide to copywriting

1st june 2o15 | copywriting

We're strong advocates of creating a website that works hard for you while you're out doing what you do best - running your business. 

One of the essential elements of making that happen is ensuring that all the pieces of your online marketing puzzle are in place and having effective copy is a big piece of that puzzle. 

Getting people to act on the written or spoken word is a science in itself. We've got lots of experience doing this, having written about multiple companies across numerous industries, so we know that it works and makes a huge difference to generating leads and sales. 

To give you an idea of what copywriters are all about, what better way to combine it with one of our favourite TV programmes! 

Mad Men put copywriting back on the design map ...

See full post >>

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why good web design is so important

28th may 2o15 | web design

If you’ve been searching around for the right web design company to get you online, you’ve probably noticed that there are huge variations in product available. However, all good designers will tell you that there’s a reason for this variation.

There’s great design, good design and frankly design we’d rather not speak about.

We say that if the budget allows (although this isn’t often relevant), always go for companies that you believe will provide you with a better design. Indeed, there are many reasons why having a website with a strong design will stand you in good stead.

The viewer of your site is programmed nowadays to demand fast load times, professional aesthetics and valuable content, which is backed up with the latest coding to enable this to happen.

And all this is demanded within seconds of entering your site....

See full post >>

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10 cardinal rules of colour theory

27th may 2o15 | design

At the beginning of the development of designing a website, we always go through the process of understanding our client and their business. That involves various things, but we often get on to the topic of colour.

In most scenarios, the client leaves it to us to come up with options but we also get several people who have a strong feeling on what colours they would like to see on their site. Others simply are stumped at attempting to find a colour combination.

Indeed, depending on the type of site, whether personal or business, this can be quite a tricky decision. Picking colours for your site or marketing materials is not as straightforward as it may appear at first, with certain colours having a different psychological impact on the viewer.

At We Design London, we take some time to think about what will work best for the client and their company as certain colours have different connotations; some colours work well with others and others are a definite no-no!

Luckily, to save you time when choosing colours, Designmantic have come up with a nifty infographic, which sums up the 10 cardinal rules of choosing colours.

So to better understand colour hues from colour tints as well as shades and tones, just click on the image below.

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10 top tips for better branding

25th may 2o15 | BRANDING

Is your brand or brand strategy tired, ineffective or in need of a boost? Are you in the process of launching a new business and require a brand but just don't know where to start?

We regularly come across both sets of business here at We Design London and given the importance of branding to securing the goodwill and trust of your customers, we thought we'd put together ten top tips to set you on the right path to ensure your new brand is a success.

Just click on the link below to see our top ten tips!

See full post >>

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serif vs sans – the final battle!

22nd may 2o15 | typography

Sometimes battles change the course of history and other times they are just a footnote. The battle of Hastings in 1066, the battle of Gettysburg in 1863 and the invasion of Normandy in 1944 were all epic in shifting the course of history.

More recently, however, the battle of Serif vs Sans has been taking its toll on the design world for some time. But, no fear!

Lucky for us, the crew at Urban Fonts has a top-notch infographic that highlights when to use which style. Indeed, if you were unsure of what all the fuss is about in the first place, it does of great job of explaining that too.

The upshot is that serif is better for print and sans serif for web. Just scroll through the graphic below to view the full infographic.

We think that the conclusion is most poignant though:  “The best font choices are ones where readers do not notice the font, but the message”.

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Fonts and colours driving the top global brands

21st may 2o15 | branding

Have you ever wondered how the top companies in the world came up with their brand or logo? Has is ever crossed your mind how similar so many of them are in terms of colour and style? 

Branding is a process that involves creating a unique image for a product or business in the mind of the consumer, notably to identify and differentiate it from the competition. But when considering the infographic below, designed by those clever people at Tasty Placement, it just goes to show the high level of similarities between them. 

So, just scroll through the image below to see how colours, styles and typefaces have been key in building the logos of the world’s most powerful 100 brands. 

If you’re looking to generate a brand, perhaps this will give you some food for thought! Or you could just contact us, of course.

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the holy grail of typography for non-typographers

20th may 2o15 | typography

Have you ever wondered what font to use? Or what font to use with another? 
With the multitude of fonts available, free or paid, it’s often a minefield for designers, artists and even typographers. 

Typography is certainly supposed to be an art; as such, it is also likely to be deemed by many to be subjective - so what looks good to one person may not be desired by another. That said, typography certainly has much more stringent parameters. 

To help you on your way, we’ve come across this brilliant infographic from Evan Brown at DesignMantic, which will give you a great head start in applying the basic rules, saving you much time and effort in the process.

So if you don’t know your Humanist Sans from your Garamond or font weights from their moods, just click on the image below to be enlightened.

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20 Great photography websites

19th may 2o15 | websites

We’ve been commissioned to build a site for a fabulous photographer and so during our research in looking at our client’s competition and engineering a strategy for growth, we’ve come across a number of fantastic sites. 

The portfolio site is the one we have been focusing on, which shows how the photographer showcases his or her work to potential clients. 

So, here are the top 20 sites we have come across, loved navigating and frankly often been indulged to dive further into. 

We hope these could also give you further inspiration for your site or portfolio.

See full post >>

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why you’re less competitive without a mobile presence

14th may 2o15 | mobile

Let's assume you're a company that has made the decision to get a website and build your online presence. Well done! You have clearly made the correct choice in making sure you are marketing yourself in the digital world. 

Indeed, there are many reasons why, as a business, you need a website; just type the question into Google and you'll come across a plethora of explanations. 

However, once you've got your site up and running, you realise that your inbox isn't suddenly overflowing with enquiries. You don't have a rush of people coming into your store. 

Why do you think this is? 

Well, one reason could be that your site is not optimised for mobile.

See full post >>

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5 reasons why your website isn’t just a business card

10th may 2o15 | websites

We think that by now most people should be aware of the importance of getting their business online but we're also constantly surprised by the amount of companies that simply aren't. However, when the reluctant ones finally come to us and realise that they need a presence online, we ask why they've approached us. 

The answer is often the same: 'Well, it's the the thing to do isn't it - I just want a business card to let people know I'm there'.

No matter how many times we hear this, it always astounds us. Surely, if someone goes to your website, in most cases they already know you are there. They already know that you exist. They already know your name. Sure, we do realise that some folks just want clients to find their contact details, whilst telling them a bit about themselves but unless they already know you, it is highly unlikely you'll be getting any new business.

See full post >>

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welcome to the new we design london blog!

10th may 2o15 | websites

One and all. Welcome to our new blog. As a web design company, we're talking about things design related all day long, even often into the wee small hours.   

It may be a discussion about colour relationships, website structure or what angle to position some text. But it's not all about design. At WDL, we're also big on strategy and commerce.

Whatever business field you're in, the competition is huge. How do you make your presence felt in both the online and offline world? With long-standing backgrounds in dealing and marketing to corporates, both directly and indirectly via the written word, we think it's so important to be different. It is imperative to stand out from the crowd to get noticed.

And that is our focus. Yes, we will build you a beautiful website, but we will also concentrate on how your site can work for you to boost relationships with others, how it can generate additional clients and hence ultimately how you can increase sales.

We'll be discussing and sharing lots of our stories and secrets right here on our blog so be sure to come back again to check it out. Alternatively, just sign up above to receive an email to let you know when something new has been posted.

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