client case study

case study

kings paget hotel

Project Case Study

Kings Paget Hotel is a boutique hotel based in West Drayton, near Heathrow Airport. The hotel has been providing accommodation and breakfast to various types of clientele for over 30 years. Guests include stop-over travellers, holiday makers and even business people working for short periods in the area. 

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Services

focused strategy, website design, mobile and tablet responsive, copywriting, logo design

Kings Paget Hotel is a boutique hotel based in West Drayton, near Heathrow Airport. The hotel has been providing accommodation and breakfast to various types of clientele for over 30 years. Guests include stop-over travellers, holiday makers and even business people working for short periods in the area. 

We were commissioned to provide Kings Paget with a new and fresh website that would replace the previous site, which did not well represent the business. 

The focus of English charm and quality facilities but with a clean and modern feel were important factors to the business and needed to be portrayed.  

In understanding the concept behind the business, we were able to produce a fresh site, with an inviting feel. Whilst the design of the site was clearly of importance, the business relies on room sales. Hence, ease of booking and visitor awareness and appeal was vastly improved across the site.

Kings Paget’s clients often contact the hotel whilst on the move. So it was necessary to build a platform that could be translated to both tablet and mobile. The result was simple but slick in adjusting to both.

Key to improving site visitors and converting them into customers was the incorporation of site analytics at the back end. Given our ongoing relationship with Kings Paget, we will continue analyse the site and adjust SEO metrics to boost conversions. Whilst this is still in the early stages, we have already been contacted by Kings Paget who have seen an increased number of inquiries and bookings through the new website.

“I approached We Design London after finding that our previous website did not portray the type and quality of our hotel and the service we provide. We were also not getting the bookings we would expect from our personal site.

Dan was so pro and on top of everything. He saw instantly what was wrong with it, suggested alternatives and came up with a strategy and design that far exceeded our expectations. He got what we were about and portrayed it online. He nailed it! The whole project took a week less than projected, from our first conversation to site launch. Amazing! Whilst it is still early days, we have already noticed more interest in our site via the analytics We Design London has set up and more website contacts than we had previously. I thoroughly recommend Dan and will continue to work with We Design London in optimising our site to get new clientele.”

E. King

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